The very next time you scroll through your Facebook wall, pay attention to the sheer number of videos dominating over any other form of content. That’s one of the major changes that has gradually emerged and is continuing to emerge, in many profane ways. Videos are ruling all over the universe of any digital consumer.
Let us try to understand what exactly does the scenario look like and why should I, as a digital marketer, be keen on generating video content?
Consumers love video
The majority of today’s Internet traffic is driven through videos. It’s as if the text and some forms of images are getting too boring for the consumer.
YouTube has over a billion users, almost one-third of total internet users. 59% of marketers agree that if both text and video are available on the same topic, they are more likely to choose video. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in a text.
The ease of consumption of videos is much higher as compared to that of texts. So not only it’s a matter of a high volume of traffic, but it also has a lot to do with the way consumers receive the message. Video tops in both.
Videos are social
Social media feed on video content. Facebook, Twitter, Instagram, Snapchat and most of the other globally successful social media platforms are getting flooded with videos.
82% of Twitter users watch video content on Twitter
Reciprocally, brands are starting to focus majorly on video as their primary form of marketing content.
Videos are mobile-friendly
The next few decades are going to witness the world getting folded within the smartphones. Already, the majority of internet traffic is generated via mobile devices. The trend is not going to reverse anytime soon.
Over half of video content is viewed on mobile.
The advantage that video enjoys over other forms is that mobile devices are built for good video experience. A video thrives on the easy functionalities, like a focused vision with lesser distractions and an one-touch full-screen mode, offered to a smartphone user.
Videos drive engagement
78% brands have stepped up their content marketing efforts, but the engagement rate of content has dipped by 60%. This clearly points to the struggles faced by texts in inspiring consumerws to take an action.
Social video generates 1200% more shares than text and images combined.
On the contrary, audience very naturally engage with videos through their comments and shares. So even without their realizing, consumers become active participants.
This is just a small piece of the cake. Videos and marketing, together, ask for many more discussions. We will continue to talk at length on the topic. Keep following Greenroom Buzz to stay abreast.