Xiaomi planned an influencer outreach activity for the launch of their selfie-centric smartphone Redmi Y2. The campaign was phased out into teaser, launch and pre-sales promotions. Xiaomi invited influencers to try their Redmi Y2 which boasts one of the best selfie cameras from Xiaomi. Greenroom collaborated with Xiaomi in identifying the best possible influencers for the campaign. As part of the teaser launch, influencers shared images taken from the Redmi Y2 and teased their Mi fans that lead to the build-up to the launch event. #FindYourSelfie was the campaign hashtag, the influencers ask their followers to guess the phone with the these images shot from the Redmi Y2
With the choice of right mix of influencers for a selfie-centric campaign did yield benefits in great content and even greater traction in terms of the campaign. The approach to use influencers for the teaser campaign worked in favor of the brand with enormous amount of responses from followers who started guessing the phone that can click such selfies, which led to the build for the launch day. Influencers posted Instagram stories with the link to buy the Redmi Y2 as part of the pre-sales activity.