Club Factory is an e-commerce platform for fashion apparel. Club Factory recently entered the Indian market and looked at reaching larger group of audience. Club Factory wanted to stand out among the multiple existing platforms with their aspect of pricing. Club Factory looked at working with influencers across India in promoting the Club Factory mobile application. Club Factory worked with Greenroom in collaborating with a set of influencers to create content using the Club Factory apparel and talk about it across their social handles. Influencers purchased through the Club Factory application and created content for their Instagram and Facebook handles.
The influencers initiated the ‘Show Your Fashion Look’ contest and asked their followers to participate in the contest. The contest involved people creating the best Fashion Look and a chance to win cash prizes.
Influencers – Ritika Jaiswal, Priya, Nivrity, Swagata Dev, Hasini Reddy, Dimple Harika, Sarang Patil, Abhinav Mahajan, Sayan, Sanket Mehta, Mr MNV, Rajni, Riyanka, Sonia, Karron Dingra, Nitibha, Faiz, Sadhique, Aneez, Shyam Tyagi & Jatin Jay
The campaign marked the entry of Club Factory in Indian market. The choice of Instagram and Facebook as platforms for promotions worked well as most audience use Instagram and Facebook for fashion/lifestyle products. The overall campaign reach was over a million and the hashtag #ClubFactory recorded about 4 million reach. The contest initiated from influencers acted as a catalyst in people participating in the campaign, which in turn led to greater traction.