Women’s Day is an important topical day for beauty brands. It allows them to build a relationship with their audience while encouraging brand loyalty. So, this Women’s Day, we saw beauty brands taking a stand for their female audience, promoting self-love and standing up for one’s self.
Let’s take a look at the campaigns by some of the most popular beauty brands.
#ImMyBeautiful by Nykaa
Nykaa’s campaign featured influencers representing beauty of all types. Each influencer speaks about what beauty means to them. The end message was that you are your own type of beautiful. Therefore, they delivered a campaign which was inclusive and interesting at the same time.
#StopTheBeautyTest by Dove
Dove had influencers to talk about different measurements and standards ascribed by patriarchy on us. The highlight was the message of making women feel comfortable in their own skin. The campaign hit a chord with the audience. As a result, it created a lot of buzz for them on Instagram and Twitter with a lot of organic shares.
#WeStandUp by Loreal Paris
This was a global campaign which mainly focused on standing against street harassment. The brand also released a literature which had steps to combat street harassment – the 5 D. Apart from creating awareness, the fact that they found means to fight against street harassment is what was new and interesting.
What do you think about these campaigns? Was there any particular campaign that caught your attention? Let us know in the comments below!
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