Facebook and Instagram Shop features have become increasingly easy to use and access. As a result, we have seen a rise in Shoppable Ads by brands, mostly through influencer marketing. If you are new to all this and wondering how to start making your own, don’t worry, we’ve got you covered.
What are Shoppable Ads
Shoppable Ads are posts that have shop tags embedded in them. These tags allow the customers to view the price and other details of the product in the post and add it to their cart, all on the same platform.
How to create Shoppable Ads on Instagram and Facebook
The ads on Facebook and Instagram are both linked to your Facebook Business page. All you need to do is upload a product catalog, complete your account review and turn on shopping. You can also link the catalog to your ecommerce page.
The Role of Influencers
Influencer content is best for these ads as it showcases your product in an aspirational setting while giving it an authentic voice. It also allows you to promote multiple products through their lifestyle content. Such content allows the consumer to visualise the product experience and buy it immediately through the post.
What it means for Brands
Based on Instagram’s data, 70% of shopping enthusiasts go on Instagram to look for products and 87% of the people have made a purchase after being inspired by an influencer content. Shoppable ads are definitely a medium to be explored by brands who are in ecommerce. It allows them to provide their consumers with a one-stop shopping experience on social media.